The Amazon Brand Registry is an extremely valuable resource to Amazon sellers. We strongly recommend that you go through the Amazon Brand Registry if you have your own private label brand or if you are an authorized distributor of a brand.
So which one should you focus on? Andy Slamans feels that you can categories selling on Amazon in two ways: 1) those who sell widgets (or any random items that will make them money) 2) or those who sell their own branded products and are focusing on building their own brand.
Let's look at some of the benefits of jumping on hot opportunities and compare it to focusing on building a brand