Do you have questions about private label and how to build a brand on Amazon? This is a special episode where we recorded a Facebook Live that we did on our amazingfreedom.com Facebook page.
There are a ton of great ways to make money on Amazon but we're gonna talk about how you can build a sustainable business an diversify for long term growth.
Should you run PPC on your product if it is already on the first page of search?
Launching a private label product in Q4 a good or bad idea?
And what is the early reviewer program and how do you remove hijackers from your listings?
We cover these topics in this episode.
Back in the later part of 2016, Amazon made a major change in the Amazon seller space: no more incentivized reviews! This was a BIG DEAL for all private label sellers. Yes, everyone! For those who actively pursued incentivized reviews, it meant that you no longer could (and comply with TOS), and for those who didn’t pursue incentivized reviews.. well, it meant that you might have more of a chance to compete.
Amazon released Brand Registry 2.0 (an updated version) in May of 2017. The point of the Amazon Brand Registry is to help protect brands on Amazon. When completing the application, you are promising to Amazon that you are either the brand owner or are specifically authorized by the brand owner to represent them. This gives you more control over a brand's Amazon listings to make changes to pictures, bullet points & descriptions. It also now allows you to easily see your brands and if there are other sellers jumping onto them. An additional benefit of Brand Registry traditionally has been that you could get a UPC exemption for your brand.